In case you stumbled upon here…

This is my original page for promoting my design business.

You can find me over at

Email me at

Phone me at 401-651-2939

I still do great book cover design and a host of other design stuff as well.

Check me out.

Thanks for stumbling by..



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Ta-Da. The New and Improved Website of Aldrich Design…

…is up and running. For your convenience we have included my blog of infrequent posts in the site itself. Don’t you just love technology? Click here to go to the new, improved, looks much like it did before, but really better, much better, Aldrich Design website.

Thanks to Paul Squillace for all your web genius help! Contact Paul for your own website development needs.

Screen capture image of Aldrich Design website

The New Aldrich Design Website… Now with even more mighty bits of goodness in every byte.


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Pausing While We Rebuild

Dave holding up a coffee mug with the "Life is Good" character on it.

We interrupt these infrequent posts to pause while my website and blog become one. All done by the magic of the internet and Paul Squillace (pronounced Skewlacchhee, not Squillace) the Long Island Web Wizard. In the meantime please be patient (at least more than me) and enjoy a cup of coffee or your favorite refreshing beverage.

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Happy New Year!

May your feeder be full in 2011. Happy New Year!

I am grateful for the work this past year from my author, publishing and other design clients. A blessed new year to all. —Dave

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Great article: Do authors really need to promote their own books?

Tooting your own hornMany authors that I work with have a hard time with promoting their books or themselves for that matter. I can well understand because I often have a hard time promoting myself and my design services. Whether it’s due to a lack of confidence (I’m really not that good), or feeling “I’m too humble to toot,”  or just that we never seem to have enough time, there’s usually something that gets in the way of tooting our own horns.

First of all, if you want to sell that book and get your message out, no one is better qualified to do it than you. Whether you’re an established author, with the good fortune of having the backing of a large publishing house, or an independent self-publisher marketing by grassroots and viral campaigning, you have to toot!

Author Mary DeMuth has a great article on the subject that’s worth the read. Read it and go ahead and blow that horn. It’s okay!


You can read Mary’s article here.


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Keeping It Simple!

Book cover design by Dave Aldrich for the book "Keeping It Simple!" by Jayne DeRouin

Keys to Living an Uncomplicated Life

“Jayne DeRouin is an ordinary woman living an ordinary life and just like everyone else, she’s had to face and overcome many of the challenges and obstacles of life.”

That’s the beginning back cover copy on my latest book design project, “Keeping It Simple!” by Jayne DeRouin. Jayne lives in my home state of Rhode Island and I’ve had the pleasure of getting to know her and her husband David in person. They both have been a joy to work with.

The premise of her book, keeping life simple by finding freedom in the balance of the physical and spiritual, was the very springboard for coming up with the cover. What could say simplicity and freedom better than a child flying a kite at the beach? The color palette was kept simple as well. I dominated it with a soft blue sky to create the feeling of tranquility and the spot of red in the kite gives an active point of interest.

Now we’re working on other materials – a media kit, letterhead, business card, post card, and other items for her to use to promote the book.

I wish Jayne the very best. Both her and David have been helping me with Keeping It Simple!

Update – November 11, 2010: Keeping It Simple is now available on or through Heart & Soul Publishing (where you can get an author signed copy of the book).


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Where did the summer go?

I’ve been rather quiet here since the summer. Been busy with life and well, life.

I’ve had some interesting and fun design jobs though and I’ll post them soon. IN THE MEANTIME here’s a video I created for my own (and my old art school alumni’s) pleasure.


Postnote: My old alma matta was the late, great Vesper George School of Art (fondly known as VGU to its alumni, although it never reached university status). Sadly the school closed its doors in the 80’s. It was located on St. Botolph Street in the Back Bay area of Boston and is now condominiums. I miss the school, but the area has never looked more beautiful.


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